Designing For Gen Alpha

Generation Alpha, born between 2010 and 2024, is set to become the largest generation yet — and their presence is already being felt in the beauty aisle. Growing up with TikTok and YouTube, these digital natives are exploring skincare and make-up at a younger age than ever before. They’re seeking out products that are fun, effective, and most importantly, safe. Brands that combine playful packaging with meaningful storytelling have a real opportunity to engage them early and build long-term loyalty. While parents still hold the purse strings, it’s Gen Alpha’s tastes that are driving demand and reshaping how beauty brands appear on shelves.

We’ve outlined six packaging strategies to help brands connect with this emerging audience — and win over their parents in the process.

Download the infographic now.